This meeting was to create consensus on sitemap and styles of the new CAAPA website to ensure alignment before development.

KEY TAKEAWAYS

• New website aims for professional "wow factor" first impression while maintaining engagement

• Site structure focuses on increasing donations/registrations and diversifying revenue streams

• Design direction uses black/white/red color scheme with Adinkra symbols as subtle backgrounds

• Programs may be color-coded for easier navigation by target audiences (e.g. parents, seniors)

TOPICS

Current Website Assessment

• Lacks professional appearance and "wow factor"

• Difficult navigation, especially dropdown menus

• Slideshow on homepage is distracting/problematic

New Website Goals & Strategy

• Create professional first impression and lasting engagement

• Focus on increasing donations by 32% and ticket sales by 14%

• Reduce reliance on grants by 45%

• Target two key personas: "Joe" (major donor) and "Jane" (busy parent/caregiver)

• Implement clear user journeys to capture emails and donations

Proposed Site Structure

• Homepage acts as "newspaper" with latest updates and "concierge" to direct users

• About page focuses on emotional connection and organizational story

• Programs page as "catalog" with individual pages for all offerings

• New login areas for board, staff, and volunteers

• Integrated calendar and donation platform (GiveButter)

Design Direction

• Black, white, and red color scheme as "platter" to showcase content

• Subtle use of Adinkra symbols as background elements

• Potential color-coding of programs for easier navigation

• Clean, readable fonts with some gradient button effects

• Responsive design with accessibility considerations

Technical Improvements

• Moving away from dropdown menus to progressive disclosure navigation

• Dynamic content population for upcoming events

• Integration with Canva for consistent brand asset management

• Improved backend for easier content updates and management

Next Steps

• Tony to send detailed links and feedback collection methods to Angela

• Team to watch 20-minute GiveButter demo video

• Angela to distribute materials and collect/curate team feedback

• Continued refinement of design elements (colors, symbols, fonts)

• Further development of individual program pages and content

Action Items

• Review website design links from Angela; provide feedback on fonts, colors, Adinkra symbols, program color-coding  - WATCH (5 secs)

• Watch 20-min GiveButter demo video (link in email from Angela); note fundraising possibilities  - WATCH (5 secs)

Why GiveButter? 

• Easy, Fun, and Free

  • Competitor to a much higher-priced Donor Box

  • 47% donor completion vs. industry average of 19%

• “All of the fundraising tools in one” 

  • Peer-to-peer fundraising pages a la Broadway Bares

  • In-person and virtual fundraising events

  • Charitable Actions

  • CRM / Donor Management

Campaigns

• Form (website)

• Pages (goal / story)

• Events (time bound)
   

Forms & Widgets

• Start Form

• Add Branding + Amounts

• Recurring Giving + upsells

• Custom forms

Fundraising Pages

• Optional fundraising goal bar (thermometer/progress tracker)

• Enable peer-to-peer fundraising

• Enable teams 

• Donors can add gifs / drawings

• Send and pin campaign updates

• Donor matching - including featuring the sponsor

Fundraising Events

• Robust ticketing options: in-person, virtual, and hybrid - even live streaming!

• Event details and add to calendar

• Optional custom fields

• Promo codes

• Ticket sales + upsell of additional donation 

• LIVE displays with real-time supporter feed, QR, and text to donate

• Mobile app for ticket checkins, volunteer checkins, and POS transactions

Charitable Auctions

• Add items and categorize unlimited items - including luxury travel packages

• QR codes to place next to items for in-person auctions (digital bid sheet)

• They will get texts if they’ve been outbid!

• Take care of payments / delivery / fulfillment in one place

CRM --> Email, SMS, and Direct Mail Marketing

• Easily import donor history

• Donor segmentation and analytics 

• Individual activity feed and quick contact links

• Export EOY summaries 

• Custom Fields

• Files

• Custom views and reports (segmenting, sorting/filtering, and exporting)

• Custom emails and text messages — personalized with data and ability to add video messages

Pricing & Support

• Standard processing fees (and 95% cover them!)

• Optional GiveButter donor tips (or 1-5% platform fees)

• Award-winning support via email and live chat M-S from 7am-12am EST.

• 4-Day Onboaring Challenge (education) 

• Academy to learn more (fundamentals and fundraising best practices)

• Weekly Office hours (live workshops on tool)

• Monthly Webinars (training on concepts)

• Help center